As Event Marketing Specialist at Mailchimp, I produced a virtual anniversary celebration for the Mailchimp & Co Partner Program. This interactive experience was designed to celebrate community and showcase customer success. The event featured a fireside chat with Mailchimp’s CEO and Chief Customer Officer, followed by a live mocktail demonstration, DJ-led jam session, and customer testimonials highlighting how partners used Mailchimp & Co to grow their businesses. The program brought together hundreds of agency partners worldwide, blending storytelling, entertainment, and education to strengthen loyalty and elevate brand affinity.