As Event Manager at Relay Payments, I developed a standout brand activation at the Women in Trucking Conference designed to spark connection and drive qualified leads. I Brought to life a “Build Your Own Bouquet” experience featuring a local dried flower cart. This Approachable, sensory-driven activation drew consistent traffic to our booth. Each bouquet included a QR code linking directly to product resources, blending creativity with conversion strategy. The result: we exceeded our lead goal and converted several into closed-won opportunities, positioning Relay as one of the event’s most memorable exhibitors.